The town of Troyan is situated in North Bulgaria, 160 km north-east of Sofia ( 400 m above sea-level). It lies along the banks of the Beli Ossam River, in the foothills of the Troyan-Kalofer part of the Balkan Mountains. It has good transport links with all parts of the country, being close to the Hemus highway.
The name of Troyan originates from the ancient Roman road of Via Trajana, which linked the Danube with the Aegean in the 1-2 c. AD. Archeological excavations show that this region had already been inhabited in the Paleolith. During the Bronze Age, a Thracian tribe inhabited the land along the Azamus River (today Ossam River). A great deal of pottery, bronze vessels, iron weapons, and jewellery has been found from this period.
During the first half of the 19 c. numerous crafts thrived in Troyan. The most prominent of them was pottery making. Gradually it initiated the foundation of the unique Troyan School of Ceramics. For centuries the initiative people of Troyan have been selling their handicraft wares both in Bulgaria and in neighbouring countries.
Troyan was officially announced a town in 1868.
After Bulgaria’s liberation from the Ottoman occupation, the people of Troyan managed to restore their burned-down town and transformed it into a prosperous Balkan town as we see it today.
Troyan was the third town of Bulgaria to be supplied with electricity (in 1911) after Sofia and Plovdiv.
At present Troyan has a population of over 25,000 people, a well-developed infrastructure, a number of industrial plants and numerous private companies, managed by enterprising businessmen who have established successful contacts with counterpart companies in Western Europe, the USA and Canada.
The Museum of Folk Crafts and Applied Arts is in the centre of Troyan. It has good collections of ceramics, wood-carvings, iconography, artistic metal-work, folk costumes and textiles.
The oldest exponents date back to the 10-9 c. BC. They are from a Thracian necropolis mound, found near Troyan.
The museum also houses a unique model of 19 c. Troyan crafts market street, and an authentic pottery and wine-vessel work-shop of the same period.
A great attraction in the area is the Festival of the Plums and the Plum Brandy, which takes place every year at the end of September. There are numerous participants tasting the brandy and competitions for the best homemade brandy. The winners receive special certificates and unique medals in the shape of a plum.
The natural reserves of Kozya Stena, Steneto and Severen Dzhedem are situated in the region of Troyan and Apriltsi. They are part of the Central Balkan National Park, famous for its unique plant and animal life, wild nature and exceedingly beautiful landscape. The park is the natural habitation of some rare and endangered plan species - the edelweiss, Alpine rose, venerable beech, fir and spruce forests, as well as rare wild animals and birds, like the brown bear, golden eagle, wild goat, wolf, red deer, ural owl, wild boar.
There are about 30 waterfalls of a height above 20 m in the Severen Dzhendem Reserve.