The town of Pavlikeni has about 14 000 inhabitants. It is located in the central part of Danubian plain, at the distance of about 3 km. north of the Rositsa river, 115 meters above the sea level.
The municipality of Pavlikeni is of the third functional type. It is situated in the North Central Region of the country. It occupies the west central part of the Veliko Tarnovo district and borders the municipalities of Veliko Tarnovo, Svishtov, Polski Trambesh, Sevlievo, Souhindol and Levski. Its area is 609.3 sq. m, which constitutes 13.1% of the district's territory. The municipality encompasses the towns of Pavlikeni and Byala Cherkva and the villages of Batak, Boutovo, Vishovgrad, Varbovka, Gorna Lipnitsa, Dolna Lipnitsa, Dimcha, Daskot, Karaisen, Lesicheri, Mihaltsi, Moussina, Nedan, Paskalevets, Patresh, Rossitsa, Slomer, Stambolovo.
Traces of the pre-historic man's presence (late Paleolithic age - 40 000-14 000 B.C.) were discovered on the municipality's territory.
In the regions of the volcanic formations (the hills by the villages of Varbovka and Boutovo), west of Pavlikeni, several ceramic centres came into existence during the Thracian-Roman period. The unique for the Balkan Peninsula antique ceramic centre, which existed from c.3 to c.5 A.D., is situated 4 km to the west of Pavlikeni.
The uncovered foundations of residential buildings and workshops have been conserved and displayed. The constructed basis for exhibition of the movable findings and carrying out of scientific projects, and the overall development of the adjoining territory, increase the museum's value as a tourist object as well.
There are preserved interesting objects and memorable places from the struggle against the Ottoman oppression. The more important of them are marked with monuments and maintained. Such are the areas of Kosmatitsa by the village of Varbovka, Kanladere by the village of Vishovgrad, Karapanova Koria, etc. The listed objects are only a small part of all historical landmarks, but were chosen because they harmonize best with their environment.
The hilly type of some settlements, the environment and the interesting natural sights in the municipality are prerequisites for the development of tourism. There has already been established an organisation for rural tourism. There are numerous terrains for construction of tourist bases. There are not any polluters of air, water and soil above the safe norms.
The municipality's water resources are assessed from several aspects: directly - as objects of visual attractiveness, as natural elements with a physiological effect (bathing, swimming), and indirectly - as a resource for water supply (an influence upon farming and tourism).
The most attractive of the underground waters are the Karst springs, e.g. the Mussinski Spring, which is one of the largest in this part of the country.
Of the surface running waters, the waterfall of the Negovanka River is the most worthy of notice. Some sections of the Rossitsa River's bed are also of interest.
Despite the purely technical problems of the domestic water supply, the territory has substantial reserves of fresh water of good drinking quality.
Bus and railway transport links the town with the other settlements in the country. There are regular bus lines to Veliko Tarnovo, Lovech, Pleven, Sevlievo, Levski and other smaller settlements within the region. The bus station is located on 32 "3rd March" Blvd. (+359 610/4064, 4041) and the railway station (+359 610/3433, 3033) is next to it. They are situated in the south-western part of Pavlikeni. The town is a station at the main railway line Sofia-Gorna Oriahovitsa-Varna.
A ceramic center is opened to the north – west of the town in the locality of Varbovski livadi ( Willow Meadows) with a great number of pottery workshops and furnaces for the production of artist.
The village of Gorna Studena is situated at the distance of 24 km. to the north of the town, past the road Pleven –Rousse. There is a military – historical museum arranged in the building in which the General Headquarters of the Russian Emperor was located for some time during the Russo – Turkish War of Liberation.
The small town of Byala Cherkva is situated at the distance of 4 km. to the south of Pavlikeni. The hero of the time of the April Uprising, the teacher Bacho Kiro was born in it. There is a monument to those who were killed in the Uprising in the town as well as a monument to Bacho Kiro. A monument Belfry was built in 1929 next to the old “white church” – “St. Dimitar”.
“Saint Joan” monastery was situated at the distance of 4 km. south – west of Byala Cherkva which was demolished by the Turks during the Tarnovo Uprising (1598). There are regular bus transport from Pavlikeni to the town as well as from Veliko Tarnovo and Sevlievo.
The town of Suhindol, a big viticultural and wine – producing center, is situated at the distance of 14 km. south – west of Pavlikeni.