IKEA to open first Sofia store on September 20
Swedish furniture maker IKEA will open its flagship outlet in Sofia on September 20, targetting about 1.5 million shoppers in the first year of operation, Greek firm Fourlis, which holds the franchise licence in Greece, Cyprus and Bulgaria, said.
The direct-mail distribution of 750 000 copies of the company's catalogue will start on September 2. The catalogue prices are valid until August 2012. The catalogue will reach customers in Plovdiv, Pazardjik, Pernik and Kyustendil as well.
The furniture manufacturer said it targetted a 10 per cent market share in the first year but gave no revenue forecasts. Furniture sales in Bulgaria are estimated at between 450 million leva and 550 million leva a year but there is no official statistics.
The Sofia store will cover 29 000 sq m and will offer 7500 products. The store has a parking lot for 1200 cars.
The chain will open a second store in the Black Sea city of Varna, but the project is at an early stage.
IKEA is the largest furniture trader in the world with 324 stores in 38 countries. Last year the company generated a turnover of 23.8 billion euro.
Text and photo: sofiaecho.com
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